Ep #36: Serve NextGen Clients Inside Your Existing Firm
February 24, 2016
We're thrilled to bring you a very special guest this week: Matt Cosgriff, the quintessential intrapreneur. Most people are familiar with the term entrepreneur. An intrapreneur is the term we use to describe the incredibly powerful model of being able to start a business venture -- but inside of an existing firm.
Curious? Be sure to tune in and learn more about Matt's fascinating story!
When Matt began, he wanted to start a firm and work with younger clients. But ultimately, he decided he wasn’t ready to make that big of a step. Instead, he was able to find a firm that was looking to serve NextGen clients with a focused service model inside of their existing firm.
Matt’s experience is a great example of the firm-within-a-firm concept that Kitces and I have alluded to in the past episodes.
If you're interested in building out a service model that addresses the needs of Gen X and Gen Y clients inside of your existing firm -- but are unsure of where to start -- then you need to listen in. This interview is full of actionable advice (and one piece of advice I am especially excited to share!)
Listen in below!
Listen to the Full Interview:
What You'll Learn from This Episode:
- How Matt got his start in financial planning.
- How he made his decision that changed his career.
- How he was able to find a firm that would let him create a service model that serves the next generation of clients.
- The three primary parts of Matt’s pitch to his company.
- The three different service models that Matt’s company offers.
- The two things that Matt would change if he had to do it over again.
Featured on the Show:
- Connect with Matt: Lifewise Advisors | Bergan KDV | Facebook | Twitter | LinkedIn
- XYPN Ep #32: Monthly Retainers in a $1.5 Billion AUM Firm
- Matt Cosgriff on Nerd’s Eye View
- Setting Up An RIA and Starting A New Financial Planning Practice on Less than $10,000 by Sophia Bera
- Sophia Bera
- Business Model Generation
- The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Ries
- Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers by Alexander Osterwalder and Yves Pigneur
- The One Page Business Plan for the Creative Entrepreneur by Jim Horan and Tom Peters
Share
- Financial Planning (197)
- Advisors (172)
- Financial Education (138)
- Fee-only advisor (136)
- Financial Planners (136)
- Millennials (116)
- NextGen (115)
- Advice (113)
- Marketing (93)
- Training (87)
- Professionals (86)
- Profit (85)
- Growing Your Firm (80)
- Entrepreneurship (77)
- Financial Advisors (76)
- Business Development (54)
- Niche (53)
- Advisor Success (45)
- RIA (44)
- Building Your Firm (42)
- Growth (34)
- Career Changers (31)
- Starting a Firm (28)
- Networking & Community (27)
- Staffing & HR (27)
- Family (23)
- Launching a firm (23)
- Social Responsibility (22)
- Compliance (21)
- Financial Plan (21)
- Preparing to Launch (18)
- Careers (16)
- CFP Certification (14)
- Online Marketing (14)
- First Year (12)
- Michael Kitces (12)
- New Business (12)
- Partnership (12)
- Scaling (12)
- Communication (11)
- Taxes (11)
- Women (10)
- Family Business (9)
- Assets Under Management (AUM) (8)
- Ethical Advisor (8)
- Perseverance (8)
- Broker-Dealers (7)
- Financial Therapy (7)
- Industry Trends & Insights (7)
- Preparing to Launch (7)
- RIA Operations (7)
- RIA Owner (7)
- Tax Preparation (7)
- Work Life Balance (7)
- Benchmarking Study (6)
- Business Coach (6)
- Hourly (6)
- Leadership & Vision (6)
- Small Business Owner (6)
- Student Loan Debt (6)
- College Planning (5)
- Discrimination (5)
- Female Financial Planners (5)
- Financial Independence (5)
- Investment Management (5)
- Leverage (5)
- Mergers (5)
- Passions (5)
- Technology (5)
- Business Owner (4)
- Challenges (4)
- Finances (4)
- Firm Ownership (4)
- Inspiration (4)
- Military Finance (4)
- Pricing Models (4)
- Retirement (4)
- Sales (4)
- Side Hustle (4)
- Support System (4)
- Virtual (4)
- Working Mom (4)
- Advice-Only Planning (3)
- Company (3)
- Data (3)
- Divorce (3)
- Evolving (3)
- Experience Wealth (3)
- Facebook Groups (3)
- Financial Management & Investment (3)
- Finding Success (3)
- Grief (3)
- Investing (3)
- Lessons (3)
- Management (3)
- Minorities (3)
- Monthly Retainer Model (3)
- Operations Manager (3)
- Philosophy (3)
- Recession (3)
- Reflection (3)
- Small Business (3)
- Spouse (3)
- Strategy (3)
- Succession Plans (3)
- Tech Stack (3)
- Time Management (3)
- Virtual Advisor (3)
- Wealth (3)
- Authenticity (2)
- Building Your Firm (2)
- Certified Divorce Financial Analyst (CDFA) (2)
- Changes (2)
- Charitable Donations (2)
- Check in (2)
- Conversations (2)
- Equity Compensation (2)
- Fiduciary (2)
- Firm Within a Firm (2)
- First Six Months (2)
- Healing (2)
- Homeschool Families (2)
- Impact Folio (2)
- Maddy Roche (2)
- Marriage (2)
- Meg Bartelt (2)
- Mental Health (2)
- Mindset Shift (2)
- Modern Money Advisor (2)
- Morgen Rochard (2)
- Outsourcing (2)
- Pandemic (2)
- Planning (2)
- Pricing (2)
- Processes (2)
- Public Relations (PR) (2)
- RIA Consultant (2)
- RIA Operations (2)
- Real Estate (2)
- Security (2)
- Selling Insurance (2)
- Solutions (2)
- Survey (2)
- Tech Professionals (2)
- Visionary and Integrator Roles (2)
- Automation (1)
- Behavior (1)
- Business (1)
- Care (1)
- Clarity Wealth Development (1)
- Client Acquisition (1)
- Consulting (1)
- Consumer Protection (1)
- Corporate Banking (1)
- Couples (1)
- Cryptocurrency (1)
- Delegating Tasks (1)
- Differentiation (1)
- Disability Accounts (1)
- Early Retirement (1)
- Economics (1)
- Educators (1)
- Effectiveness (1)
- Elements (1)
- Equally-Owned Firm (1)
- Events (1)
- Exchange-Traded Funds (ETF) (1)
- Finance for Parents (1)
- Financial Independence, Retire Early (FIRE) (1)
- Goals (1)
- Health Care (1)
- Heather Townsend (1)
- Hedge Fund (1)
- How to be a Financial Advisor (1)
- IRA (1)
- Impact (1)
- Impact Acceleration (1)
- Implementing (1)
- Independent Financial Advisor (1)
- Independent RIA (1)
- Insurance (1)
- Internal Revenue Service (1)
- Investment Planner (1)
- Investor (1)
- Kori Lennon (1)
- Listener survey (1)
- Loan forgiveness (1)
- Money Quotient (1)
- Motherhood (1)
- Motivation (1)
- Native American (1)
- Opportunities (1)
- Pro Bono (1)
- Progress Report (1)
- Progressives (1)
- Realtors (1)
- Reese Harper (1)
- Reg BI (1)
- Registered Life Planner (RLP) (1)
- Restricted growth (1)
- Retirees (1)
- Robo Advisors (1)
- Selling a Firm (1)
- Stigma (1)
- TAMP (1)
- Trader (1)
- Transparency (1)
- Trusts (1)
- XYPN Books (1)
- XYPN Invest (1)
Get episode alerts by email
You May Also Like
These Related Episodes