On-Demand Event

Website Metrics: What's Normal?

A Study of 100+ Advisor Website Analytics

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"Is my website doing okay? Is this normal?" Carolyn Dalle-Molle faces these questions weekly as XY Planning Network’s Marketing Coach. For the past three years, she’s answered using her overall understanding of what's "normal" based on experience monitoring and reviewing advisor website analytics.

In this 2019 recording from XYPN LIVE, the go-to conference for fee-only advisors, she exposes the data. After three months reviewing 100+ advisor websites, Carolyn has actual answers and data to share. Learn what a healthy website looks like and what's cause for concern as Carolyn exposes advisor websites' traffic volumes, bounce rates, traffic sources, most popular pages, viewer paths, and more. Some findings will make you laugh, some may make you cry, but they're all real.


Carolyn Dalle-Molle Headshot

Carolyn Dalle-Molle


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