Given today’s dominance of social media marketing, sending an email seems about as old-fashioned as sending a handwritten letter. But that couldn’t be further from the truth. In fact, when it comes to bringing in new clients and keeping current clients engaged, email marketing is more powerful than ever. That's why in 2021, an email list is not just a fashionable marketing accessory—it’s a necessity. Having an email list remains one of the best ways to generate leads, build awareness, and increase conversions; not having an email list is a surefire way to miss out on too many-to-count business opportunities. In this free webinar, XYPN’s Email Marketing Manager, Lindsey White, will walk you through everything you need to know about email marketing, from how to build and nurture an email list to how to craft competition-crushing marketing campaigns that are sure to convert.
After getting her start as a Network Navigator on Team XYPN, Lindsey White now manages all things email in her aptly titled role of Email Marketing Manager. She is (almost) as passionate about subject lines and open rates as she is about growing the movement; lucky for her, she gets to focus on all of these things here at XYPN, where she crafts bragworthy emails like it’s her job—because it is.