In doing some research, I find that I’m not alone in feeling the Halloween spirit this year. With consumer confidence at a 10 year high 179 million Americans will be celebrating, each spending a record setting average of about $86. See more fun facts from the US Census. While this may seem high for Halloween, consider that it includes spending on decor, candy, and costumes. Imagine if we only spent $86 each at Christmas! I may spend that on postage alone during the holiday season. This makes the argument for Halloween being a high-value holiday.
4 min read
October 31, 2017