As XYPN’s first employee and former XYPN Radio co-host, Maddy Roche has seen, heard, and helped thousands of financial planners during every phase of their entrepreneurial journeys. For almost 10 years, XYPN members have looked to Maddy to buoy them with her unparalleled energy, expertise, and compassion. In doing so, she has become one of the most sought-after resources for members seeking motivation and mentorship to meet the demands of entrepreneurship. In her previous roles as XYPN’s VP of Getting Shi!t Done and Senior Director of Member Success, she helped build and lead the departments that deepen XYPN’s membership value. Today she brings all of that expertise directly to those seeking help to launch and grow their RIAs as an Executive Business Coach.