AI is Changing SEO: How to Show Up When Your Ideal Clients Are Searching

When was the last time you searched for something by typing just two keywords?

The way potential clients search for financial guidance has fundamentally shifted. Instead of typing generic phrases like "best retirement advisor," people are asking complete questions and looking for authentic, helpful answers. They're making trust decisions based on how well your website addresses their specific needs. Join Sam McCue, Senior Director of Sales & Marketing Operations at XYPN, as he breaks down how modern search engines evaluate your website today and how to position yourself in front of the right people at the right moment.

You'll learn:

• How to create content that answers real client questions instead of just stuffing in keywords
• Why being specific about your process, niche, and values helps you stand out online
• What to do when search results change and fewer people click through to websites
• Simple strategies for writing blog posts, FAQs, and service pages that build trust and improve visibility
• Common SEO shortcuts financial advisors should avoid (especially with compliance considerations)

Whether you're launching your own firm, growing your local presence, or frustrated with being invisible in search results, this session will help you build a stronger online foundation.