Valerie Rivera, CFP® FirstGen Wealth

About Valerie Rivera, CFP®

Hi! I’m Valerie. Thanks for checking out my profile! A little bit about me:

I am a First in my family. The first to go to college. The first to break barriers at work. The first to make more money than my parents ever did. I did not grow up reading the Wall Street Journal on my dad’s lap. There was no financial safety net. I built my own. I entered financial services nearly 15 years ago and fell in love with empowering people to build financial confidence.

What I noticed throughout my career was that generally, no one looked like me, both on the advisor side AND the client side. Despite money being such a critical part of our livelihood, we don’t learn about this stuff in school and quality advice is generally only provided to those who have already achieved financial success.

I’m on a mission to provide financial planning to all the Firsts and act as a catalyst for people to feel secure about their own financial success. I have a huge focus on providing education and meeting people where they are in life with no shame, no judgment financial advice.

I founded FirstGen Wealth to normalize quality, fiduciary, fee-only financial advice for people who are the first to build wealth in their families. We guide people in all areas where money touches your life. Spoiler: It’s A LOT of areas.

We do our best work for early to mid-career individuals and families who are the First to grow wealth in their world. Do you want a collaborative financial guide and sounding board as you build your most abundant life?

Then, you belong here.

Join the wealth-building revolution and change the trajectory of your life and generations to come.

For all the Firsts. From a First.

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