Julie Ford, CFP®, CPA Ford Financial Solutions, LLC
- 33 W 60th St, 2nd Floor, New York, NY 10023
- (212) 799-0631
About Julie Ford, CFP®, CPA
As a fee-only CERTIFIED FINANCIAL PLANNER™ with a decade of experience in the financial planning industry, Julie has helped hundreds of clients across the country to wisely manage their money. She specializes in serving city-dwelling couples, ranging from young professionals building wealth to parents of college-bound children, as they navigate the many transitional seasons that occur during these years of building a family.
Julie founded Ford Financial Solutions in 2015 to bring financial health to the complex lives of urban professionals across the spectrum of wealth. She prioritizes empowering her clients with the tools to create order in their financial world and reduce stress around money so that their finances can fuel — rather than impede — their goals and dreams.
In addition to serving clients, Julie promotes financial literacy through Ford Financial’s online courses, her personal finance blog Fiscal Therapy (named one of the Top 30 New York Finance Blogs by Feedspot), and by frequently providing insights to the media on a range of personal finance topics.
Julie is a Certified Public Accountant licensed to practice in the State of New York and a member of the National Association of Personal Financial Advisors (NAPFA) and XY Planning Network. She graduated from Texas A&M University with a Bachelor of Business Administration degree and a Master of Science degree, both in Accountancy. Prior to founding Ford Financial Solutions, Julie worked at two financial planning firms in New York City and as an auditor at Ernst & Young.
Julie and her husband Tony live with their two boys in New York City. They love the city and are embracing the adventure of raising urban kids.
In the premise of a memorable Black Mirror episode, every person has a “rating.” On an Amazon-like scale of 1 to 5 stars, your rating is based on how your fellow citizens score you after an interaction. So if you run into an old fling at the grocery store and share a delightful conversation and look good to boot, you’d probably get 5 stars, which would incrementally improve your overall rating. And this rating, in turn, determines everything from merchant privileges and discounts to your network of friends — in other words, it’s your all-in-one socioeconomic score. Fortunately we’re not there (yet), but the next closest thing is your credit score. Designed to help lenders gauge your creditworthiness, your credit score is also used to evaluate you in all sorts of contexts like insurance underwriting, background checks by landlords, and even job applications. Yikes! While a poor credit score can limit your options, a good credit score provides opportunities to invest in the things you love — your family, work, hobbies, and dreams. So let’s start by breaking down the essential need-to-know facts about credit reports and scores, and then we’ll look at healthy habits for managing and improving your credit.
Cash is like the unloved stepchild of the personal finance industry. Turn on Mad Money and you’ll hear all about hot stocks. Read John Bogle’s legendary The Little Book of Common Sense Investing, and you’ll learn all about index funds. But when a crisis hits, it’s cash that turns out to be the Cinderella that everyone chases. In the first quarter of 2020, U.S. money market funds (which invest in cash) saw record inflows of almost $700 billion, while stock funds and bond funds each saw net outflows of around $30 billion. What’s so good about cash? It’s liquid and doesn’t lose its value (apart from inflation). So it’s kind of like your boring, trusty mule — dependable and there when you need it.
Well here it is folks, the stock market drop we all knew would eventually come. U.S. stocks are down around 12% this week, while global stocks aren’t doing much better. But in times of market turmoil, it’s essential to keep perspective. Here’s why to stay calm and stick to the plan, along with some practical steps (and non-steps) to take when the market tanks.