Jiyao Xu, CFP® X and Y Advisors, Inc.

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About Jiyao Xu, CFP®

I am a fee-only financial planner and co-founder of X and Y Advisors, Inc. To make high-quality financial planning services available and affordable to young Chinese professionals living in the United States, I established X and Y Advisors, Inc.

After one year of experience with KPMG China, I realized that corporate finance is not my interest. In 2012, I came to Los Angeles, California to join my beloved wife, Vivianna, and study Personal Financial Planning. While taking different courses at UCLA, I managed to pass the CFP® exam and all three levels of CFA programs, go through the real estate broker education program and then work for a local wealth management firm for several years. With what I have gone through, I understand the needs and concern of the young professionals living here.

From my professional experience serving high-net-worth individuals, I realize that there are so many financial planning strategies that could be applied and may even create relatively more value to young professionals. Therefore, I decided to establish X and Y Advisors, Inc. and share my knowledge to help more people and families.

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Recently Published

5 Things You Need To Know About Non-Qualified Stock Options (NQSQs)

October 23, 2018

We have covered Restricted Stock Units (RSUs) and Employee Stock Purchase Plans (ESPPs) before. This week I will talk about another type of stock compensation - Non-Qualified Stock Options (NSOs or NQSOs).

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What Core Values A Good Financial Planner Provides?

October 16, 2018

What does a financial planner do in your mind? Investment planning? Tax planning? Insurance planning? Retirement planning? Estate planning? Yes, those are some of the specific services a financial planner can offer. However, what are the real values a financial planner typically provides behind those services? This week I would like to share with you one of the best descriptions of the key value propositions that a good financial planner provides from Mitch Anthony. It articulates what you should expect from a good financial planner.

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2018 Third Quarter Market Review And “Total Cost Of Ownership”

October 9, 2018

It's time for our quarterly market review again. This quarterly material is to help you reinforce the concept of diversification, and serve as a reminder that you should view daily market events from a long-term perspective and avoid making investment decisions based solely on the news.   You could also learn how to evaluate the actual cost of a mutual fund and why it matters from the article, "Total Cost of Ownership”, on the last three slides. Enjoy reading!

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Ideal Clients

  • Cross-border planning
  • Generation Y
  • Mandarin speakers
  • Tax Planning

Ways Advisor Charges

  • Monthly Fee
  • Flat Fee
  • Assets Under Management

Fee Options

  • Monthly Fee: $1,000+ Upfront plus $150+/month
  • Flat Fee: $500+/ project
  • AUM: .5%


SEC Records

States Registered

  • California

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