Ben Smith, CFP®, CSRIC™ Cove Financial Planning

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About Ben Smith, CFP®, CSRIC™ (Chartered SRI Counselor™)

The Work Stuff–

My name is Ben Smith, and I am the Founder of Cove Financial Planning. I believe that everyone, regardless of age, occupation, net worth, and investment experience, deserves a customized financial plan and the peace of mind that comes with it.

Before starting Cove, I worked for several investment companies, and saw just how boring, complex and off-putting investing can be for many people. Traditional advisors also have a reputation for specifically catering to high-net-worth individuals with a singular focus on account size.

My mission is to provide access to high-quality advice to a broader range of people who want to take control of their financial lives (and maybe have some fun in the process!) I also passionately believe in helping people blend Socially Responsible Investing into their long-term financial plans. I’m here to prove that you can Do Well While Doing Good!

Work History:
Board Member, The Financial Planning Association (FPA) of Wisconsin
Wealth Advisor, Strategic Wealth Partners
Associate Regional Director, Russell Investments
Regional Sales Manager, Ameriprise Financial
Financial Advisor, Ameriprise Financial

I am a member of the following professional organizations:
The National Association of Personal Financial Advisors (NAPFA)
Financial Planning Association (FPA)
Fee-Only Network
XY Planning Network
CFP® Professional

The Fun Stuff–

My wife Kotryna and I met in Minneapolis, MN, and we now live in Whitefish Bay, WI, a suburb of Milwaukee. She works in investment banking, and while we aren’t at the office, you can find us debating nerdy investment topics over a Blue Apron meal and a glass of wine.

We are big believers in learning new things and staying active. Currently, she’s teaching me how to salsa dance (not going well) and speak Lithuanian (where she’s from), while I prepare her for the new golf season. We’re both proud owners of Apple Watches for the sole purpose of beating each other’s daily fitness activity (feel free to join the competition!)

We also travel as often as we can, and we’re always looking for suggestions on places to check out in Europe when visiting her family. Above all else, we both believe that life is about balance. I hope that I can help you find your balance with money, and maybe make the world a little better place in the process.

Visit www.coveplanning.com to learn more and get in touch!

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Ideal Clients

  • Established Professionals
  • New Wealth
  • SRI/ESG (Socially Responsible Investing/Environmental, Social and Corporate Governance)

Ways Advisor Charges

  • Quarterly Fee
  • Assets Under Management

Fee Options:

  • Quarterly Fee: $1500+/qtr
  • Assets Under Management: 0.95%

SEC Records

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