About Joseph Schmidt, CFP®
I entered the financial planning field, because I wanted to enable people to overcome obstacles and live fulfilling lives. I began work at an advisory firm in Southwest Virginia, where I served young couples starting families and paying off student loans, middle-aged spouses wondering when they should retire, and grandparents wanting to enjoy time with their children and provide for the grandchildren’s future. Of all these groups, I felt a deep sense of connection with couples and young families.
Both couples and young families face a multitude of difficult decisions. These include choosing how to structure their wills, how to invest and reduce taxes, how much life insurance to buy, and how to pay off debts efficiently.
With the challenges of serving young families come great rewards though! It’s incredible to see new parents welcome children into the world, watch debts dwindle away or receive forgiveness, and build strong foundations for the future. I love empowering spouses to care for each other and their children well and to feel excited about their futures.
The Start of Sunrise Personal Finance…
Because of the challenges and joys I witnessed serving couples and young families, I launched Sunrise Personal Finance in 2022 to provide excellent financial planning services built for them. I meet with clients at flexible times. I know most couples want to meet with me together, but some can only find time after putting the children to bed. My dream is to help many more families overcome obstacles and live the lives they love.
I look forward to meeting you soon and hearing about your story.
-Joseph Schmidt CFP®, MBA