Todd Moritz, CFP®, CPA

About Todd Moritz, CFP®, CPA/PFS, BFA

White Turf Financial was founded by Todd Moritz with the aim of ensuring the client’s interests are put first. White Turf operates on a fee-only basis so that you know all advice is given because it is best for your individual situation. White Turf will not receive any kickbacks, commissions, or incentives, for directing you in one direction or another. At the end of the day, everyone wants to feel confident and secure, and White Turf aims to do the worrying for you, so you don’t have to.

Todd is a CERTIFIED FINANCIAL PLANNER™ (CFP®), a Certified Public Accountant (CPA), and a Personal Financial Specialist (PFS). He has a background in public accounting, working on tax planning for high net worth individuals, nonprofits, and small businesses, as well as complex investment taxation situations. After spending some time in the investment world, Todd transitioned to financial planning, where he feels his true calling in doing the financial worrying for you, so you don’t have to.

He is supported by his wife, Hilary, and through copious dog cuddles from their Great Dane, Jaxson, and Boxer/Lab, Duncan.

Darren Straniero, CFP®

About Darren Straniero, CFP®

My professional purpose changed when my wife and I were blessed to go from having 1 child to 5 children in just 2.5 years. That wasn’t built into our financial plan!

Today, I help parents and families make sense of and maximize their financial lives. What I’ve found is that even some of the smartest people make small, consistent mistakes with their finances. And over time, these mistakes – if left unchecked – can cost you thousands of dollars in excess taxes, fees, and opportunity cost.

By providing direction and accountability in my clients’ financial lives, I help them get the right answers to their questions before problems arise. In short, I manage the financial future for you, so you can spend more time today focusing on the other meaningful areas of your life.

I’m a Certified Financial Planner® professional who has spent the last 10+ years in the financial services industry. My practice revolves around three key phrases:

-Life is NOT a straight line (see above: 4 kids in 2.5 years!)
-Focus on factors YOU can control
-Do well. Be well. Financially

You’ll find me talking about these a bunch in my blog.

There’s more to life than work, though.

My wife, Jill, and I were married in 2008. We have five kids: Jackson, Thomas, Charley, AnnaMay (twin girls), and Sutton. We love watching our kids play sports and both Jill and I coach their teams – sometimes we even coach together! We also love to go the beach and we spend time in the summers in Rehoboth Beach, DE.

If I’m not managing the future for clients or with my amazing wife & five kids, you might find me coaching, cooking, golfing, or playing cribbage.

Shaun Erickson, CFP®

About Shaun Erickson, CFP®

Project Management for your financial life.

Single Point Partners, a fee-only financial planning firm located in Boston, MA, was founded for families who strive to make decisions that are better than “good enough”.

We help you attain context and clarity to the planning, investing, and organization of your entire balance sheet. Our flat fee is the cornerstone of our belief that clients shouldn’t have to wonder “what’s in it for their advisor?” when making decisions.

In 2012, Shaun was driven to found Single Point to build a firm that was focused on the agenda of our clients. The name of our company was born from the idea of being a “single point of contact” for our clients. We recognize that we do not have all of the answers, therefore, we have built our business around a great network of experts and resources for our clients. We place an important focus on researching, vetting, and collaborating with various professionals and services for our clients. When we don’t have the answer, we pride ourselves on knowing the right questions to ask, and who to ask them of.

Our clients utilize us as a partner to help them feel confident in the decisions they make in life. An ideal client for us share the following characteristics:

– We want to be engaged in the financial decision-making process

– We have the ability to manage our own finances, but, don’t have the bandwidth

– We are willing to be completely transparent about our financial life

– We recognize that there are currently overlooked areas in our financial life

– We have complexity in life where there is a gap in analysis which is creating uncertainty in decision making

– We embrace the use of technology

– We prefer low-cost index investments

As an active member of Financial Planning Associations of MA, Shaun is involved with their pro-bono programs with Dana Farber Cancer Institute, JVS and Compass Working Capital. Our clients are spread across the country, but I live in Boston with my wife Alicia and our three children.

John Losen III, CFP®

About John Losen III, CFP®

Staying on top of your personal finances can be daunting. I get it. Like everyone else, you have a family, a career, and a half dozen hobbies to which you’d love to devote more time.

That’s great! Those are all important things, and you shouldn’t feel guilty about devoting time to those areas of life.

But let’s be honest, it’s easy for your finances to get pushed to the background. Who really wants to spend their very limited free time writing out a budget, much less a five-year plan or a list of life goals!

Do you feel that even if you had a spare moment to contemplate your financial well-being, you wouldn’t even know where to begin?

Perfect! That’s where I come in.

I want to help you de-mystify your finances.

I want to help you get organized. It IS possible to be at peace with your finances. You don’t have to feel like you’re continuously playing catch-up.

Let’s roll up our sleeves together and get started! Why? Because you DO have goals and dreams– and those dreams deserve a fighting chance!

Together we’ll use a systematic and comprehensive approach to develop a plan that is completely tailored to you, to your life, and your needs.

When I launched Bespoke Financial Planning, I knew that it would allow me to serve my clients in the best way possible. I used to work for one of the big brokerage houses that you’ve probably heard of. Through that experience, I realized that I would never be able to give clients my best when I was chasing someone else’s standard of success, whether that was a “sales target” or “revenue goal” or whatever you want to call it.

At Bespoke Planning, my standard of success is simple: to provide a bespoke planning experience that is tailored to each individual client.

I’m not a mass market kind of guy. If you’re looking for a mass market experience, or you’re simply looking for an “investment guy,” I’m not it.

As a financial planner, I truly love helping clients work through their most difficult financial issues so that they can achieve their goals and live their best life. My wife may think I’m crazy because I spend my free time reading through tax guides and countless blog posts on personal finance– but hey, I love what I do. I feel truly blessed to have found a career about which I am so passionate.

I get to see people realize their dreams, mostly by helping them with a lot of the nerdy, nitty-gritty stuff that normal people find to be, quite frankly, super boring. Although the process can be challenging at times, I believe that the results will be richly rewarding!

I want to hear you describe your vision of a meaningful life.

Wes Shannon, CFP®

About Wes Shannon, CFP®, LUTCF

Wes is a native of Fort Worth, TX where he started his career as an insurance agent for his family’s independent insurance agency. After working decades in the insurance and financial services industry, he left insurance to do full-time financial planning and investment advising. Wes is the founder of SJK Financial Planning (SJK are the initials of Wes’ children).

Wes has a bachelors of business administration from the University of North Texas majoring in Financial Planning. In addition to being a Certified Financial Planner™ Professional, Wes is a Life Underwriters Training Council Fellow (LUTCF). Wes is an active member of the DFW chapter of the Financial Planning Association.

Wes enjoys the outdoors participating in backpacking, hunting, fishing, canoeing, and camping. He likes to cook, garden and read. He has a passion for old movies and is a Turner Classic Movie fan. As Wes would say, “I love good story telling, thats what I look for in old movies”.

Expect Wes to listen to your story and dreams; then work in a sincere manner to help you reach your dreams.

Ben Martinek, CFP®, EA

About Ben Martinek, CFP®, EA, CSLP®, RICP®

Ben Martinek is the founder of Bona Fide Finance, Latin for “in good faith”. He and his team make the promise to prepare each client for their future according to the standards of good finance and good sense.

Ben spent years studying personal finance, possessing extensive knowledge in matters of individual tax, debt management (student loans, anyone?), retirement strategy, and global investment opportunities offered through the capital markets. Through Bona Fide Finance, he work on a fee-for-service basis, providing comprehensive advice for young professionals who are seeking to secure their financial position, accumulate wealth, and optimize lifestyle design.

On the personal side, Ben the fourth of nine children and grew up in rural Indiana. Early in life, he felt strongly moved to serve others and thus attended seminary, graduating with a Bachelor of Arts in philosophy and classical languages. Having once considered an academic career, Ben continued my philosophy studies and obtained a master’s degree. Upon realizing the challenges with the job market in academia, he sought other career paths, some of which included construction and truck driving – in fact, he and his wife Deb spent the first few years of their marriage as team over-the-road truck drivers, logging over 600,000 miles in the “lower 48,” visiting every metropolitan area and traveling over 90% of the Interstates in the US! — before deciding that financial planning should be the focus of his talents and career efforts.

Ben works hard, but also relish in the fruit of his labor. In addition to his studies pertaining to finance and philosophy, Ben also likes to garden, hike, make home improvements, and woodwork. He relax by grilling, smoking a pipe, canoeing the Missouri River and sailing Lake Sakakawea. From time to time, Ben also teaches Business Ethics and other financial planning courses at his local university.

Ben’s wife and two beautiful daughters live in Bismarck, North Dakota, where they happily endure the cold winters!

Jared Tanimoto, CFP®

About Jared Tanimoto, CFP®


Hi, I’m Jared Tanimoto, CFP® and I’m the founder of Ascent Wealth, a fee-only Registered Investment Advisor based out of Irvine, CA. We work with clients both locally and virtually across the country to help plan out their financial future.

As a modern financial planning firm, we utilize the latest technology to help clients monitor and stay up to date with their financial plan and investments no matter where they live.

We work with young clients in their 30’s and 40’s looking to organize their financial life and start planning. If that sounds like you – feel free to reach out!

No hidden fees, no commissions, and no nickle and diming. We clearly communicate costs, potential and realized returns, risks, and opportunities.

My goal is simple – to make the world better one client at a time. There are no aspirations to become the largest investment firm, but instead have a limited number of highly personalized client relations and know each and every client.



I was born and raised in Southern California and currently reside in Irvine with my wife, daughter Quinn, dog Gracie (schnoodle). We live a very active lifestyle, enjoy experimenting with new foods in the kitchen and doing pretty much anything that involves the outdoors. Outside the office, you can find me rock climbing, mountain biking, diving, skiing, backpacking, or even playing a round of golf. My wife Paige is a CPA and works for a large accounting firm. We both love to travel and one of our dreams is to dive all 7 continents.


I graduated from the University of California, Irvine with a BA in Business Economics. Soon after graduating, I began working in the financial services industry for several large insurance broker-dealers including MassMutual Financial Group and Principal. A few years after joining the industry, I knew I wanted to provide more in depth financial planning and enrolled in the Certified Financial Planner™ course at Pepperdine University and earned the CFP® marks several years later. In 2016, I gave up all my commissions and left my broker-dealer to start Ascent Wealth so that I could become a fiduciary and empower and provide individuals with unbiased advice without the sales incentives and kickbacks of typical commission based firms.

Mark Wilson, CFP®, APA

About Mark Wilson, CFP®, APA

Thanks for your interest in my firm!

I’m Mark Wilson, APA, CFP®, a proud father of two teens and lucky husband of one amazing wife. I founded MILE Wealth Management to provide real wealth management to families and “Make It Look Easy” (MILE).

Providing integrated financial planning and investment management is hard. This is the reason why most financial advisors do bare minimum planning or no planning at all. Those that do financial plans intentionally make it look complex to justify their fees. The industry is full of jargon, acronyms, fine print and disclosures.

It’s no wonder that their “customers” are not meeting their goals or sleeping well at night.

My goal is to use my experience, teaching background, wise use of technology and smarts to make it look easy. I’ve found that families that understand their financial situation, set their personal targets and see their next steps will be able to achieve their short and long-term goals and make adjustments as necessary.

I want you to be relaxed about your finances, focus on what’s really important and make it look easy.

Have a look at our website ( or call 949-441-4410 to find out more.


Tyler R. Elliott, CFP® JD

About Tyler R. Elliott, CFP®, JD

I am the founder and principal of Watershed Wealth Planning LLC. My practice is focused on households in their 20’s, 30’s, and 40’s who have high income but may be struggling to build a positive net-worth, often due to the burden of student debt and rising housing costs. As a financial planner, I am able to pull on my prior experience as a bankruptcy attorney to help people avoid common pitfalls and cut out the noise that can complicate important financial decisions.

My clients have concerns that are more unique than “retirement” or “college planning,” such as: How do we travel internationally every year without compromising our long-term plan? As someone who has traveled to 33 countries in my 44 years, I love helping clients answer these types of questions.

When meeting with people for the first time, I’m often asked, “Why did you give up a career as an attorney to become a financial planner?” Practicing bankruptcy law exposed me to the countless stories of clients who had enjoyed success early in their career only to experience financial hardship as they neared retirement age. As I began to recognize the patterns of poor planning, I realized that I could have a more positive impact working with young households as they make key decisions about how to save and invest. As a proactive planner, I now get to watch clients build their ideal life while helping to increase their probability of sustained success.



Anna Sergunina, CFP®

About Anna Sergunina, CFP®

Hi. My name is Anna Sergunina, CFP® and I am the President & CEO at MainStreet Financial Planning, Inc.

I passionately believe that in order to live a life of fulfillment and joy, we must genuinely serve each other in any way possible. I discovered that my mission in life is to serve others via financial planning.

The greatest satisfaction in my career comes from helping clients to understand what stops them from achieving their financial dreams and getting them headed back in the right direction. For me, there is nothing more rewarding than to hear how my service helped my clients buy a house, save for children’s college, start a new business, travel around the world, or afford to retire early. That is how I get my “kicks” and that is what fuels my passion- realizing that I am an important part of someone else’s life and that I help them realize their goals and fullest potential.

I’ve been involved in the financial services industry since 2003. I graduated from Towson University with a degree in Business Administration and a concentration in Finance and earned the right to use the CFP mark from the CFP Board of Standards in 2009.

I am an active member of Garrett Planning Network (GPN), the National Association of Personal Financial Advisors (NAPFA), and a board member of the Financial Planning Association (FPA) for two CA chapters (Silicon Valley and San Francisco).

Prior to joining MainStreet Financial Planning in 2006, I held a few other jobs as Broker’s Intern at Solomon Smith Barney in Baltimore and a Sales Rep for a retirement and health savings plans administration firm before I discovered my passion for personal financial planning. For 3 years, on a part-time basis, I volunteered as an Ambassador (public educator) for College Savings Plans of Maryland, educating parents on how to save for college.

In December of 2013, I executed a succession plan with Jim Ludwick (founder of MainStreet Financial Planning) and became the 1st Garrett Planning Network Advisor to successfully purchase 100% of a mature practice. My long-term goal is to grow MainStreet into a household brand for financial planning.

I now run an online all-women financial planners firm and focus on working with busy families with small children.

During my personal time, you can find me playing with my son Liam at the park, getting my nails done, writing blogs & recording new podcast episodes for Money Boss Podcast, and running my personal brand at

My Favorite Quote:

“We are what we repeatedly do. Excellence, then, is not an act, but a habit.” ~Aristotle

I challenge you to work on developing good money habits; and let me help you with the rest!