Ariadne Horstman, CFP®, RLP®

About Ariadne Horstman, CFP®, RLP®

I have been practicing financial planning since 2008 and came to this profession out of a desire to help others and work in a meaningful profession where I can impact lives positively. A graduate of Smith College, I worked in consulting and marketing earlier in my career and came to financial planning later. My broad experience and liberal arts education have been helpful in understanding a range of different clients in various life situations. Having lived in France, India and the UK, I have international skills to bring to those with cross border situations. I founded my own firm in 2015 and merged with Emilie Goldman’s firm, Tamarind Financial Planning, in October of 2022. George Kinder’s Life Planning training allowed me to delve deeper into the part of client’s lives that focuses on what they want to get out of their time on this earth so we can direct their finances towards that. I love the outdoors, yoga, Pilates, reading, creative writing and meditation. Married to an academic working in Climate Finance means at times spending significant time in other countries and travelling. Our two children are now pursuing their studies so we are fresh empty nesters!

Roch Monnig, CFP®

About Roch Monnig, CFP®

Roch (pronounced “Rock”) has years of experience helping individuals and families navigate the complexities of money. Whether you’re just getting your start, balancing a family and a career, or nearing financial independence, Roch understands the many roles money plays in you living the life you want to live both today and tomorrow. In his free time, you can find Roch walking with his wife, spending time with his friends at a local restaurant or brewery, or vacuuming up hair from his dogs.

Deeper Pockets offers flat-fee, advice-only financial planning and education helping people craft personalized, comprehensive financial plans or simply focus on one or more areas that matter most. It's the guidance you want and need – on your terms.

Kelly Nilsson, CFP®, JD

About Kelly Nilsson, CFP®, JD

Money is not complicated – our relationship with money is. As an industry, financial services has traditionally put the spotlight on money, failing to center the human in the story. Money is a human construct – it is an extension, a reflection, and a record of us and how we live. Money is important, but not as important as you.

As a financial planner, my role is to support, guide, inform, and empower my clients to integrate money and finance into their lives in a way that is deeply personal and affirming. If you want to connect to money and finance in a new and positive way, we should talk!

My journey in finance began in 1992, and since then I have worked with thousands of professionals and clients in the industry. Working with companies large and small and people from all walks of life, I have amassed deep expertise and empathy available to anyone who wants to create better outcomes and a healthier relationship with money.

Family, curiosity, and trust are my highest values. There is nothing I love more than hiking the Northern California mountains with my husband Martin and son Sebastian or laughing wildly with my sisters and mom over something silly.

I am a proud graduate of Mount Holyoke College, receiving a Bachelors of Arts in International Relations. I have held the Certified Financial Planner designation since 2003 and in 2018 I received a Juris Doctor from St. Francis School of Law.

Jennifer Kang, CFP®

About Jennifer Kang, CFP®

Jennifer W. Kang, CFP® brings more than 15 years of experience in Wealth Management at Merrill Lynch and HSBC. She has practiced in Honolulu, Los Angeles and New York City. Her desire is to deliver financial literacy and raise the bar on financial advice by lowering fees and having no asset minimums. Jennifer’s passion for the financial services industry was born in 2005 when she was introduced to the Certified Financial Planning program in college. She was drawn to the idea of helping people, ideally in a profession that didn’t involve the sight of blood. This led her to embark on a journey with Merrill Lynch and over the span of 15 years, she worked her way up to the Financial Planner she is today. JWK is a flat fee-only platform that offers comprehensive financial planning for busy professionals. We look to partnering with our clients so that they can spend time doing what they enjoy and leave the complicated financial matters to us.

Christopher Urban, CFP®, RICP®

About Christopher Urban, CFP®, RICP®

Life-centered personal financial planning for retirees (or soon-to-be retirees). Focused first on your life, goals, values and purpose and then on your wealth. Core areas of focus include healthcare planning, tax planning and investment management. Working with clients locally in the Washington D.C. Metro Area and around the country. Live in Fairfax County, VA with wife Lauren and daughter Avery. Huge golf and college football fan.

Chris has spent 20 years in the financial services industry in a variety of roles, including in the Capital Markets and Investor Services divisions at a large institutional firm in Boston, MA and Los Angeles, CA. For the last several years, Chris was a Wealth Advisor with a Registered Investment Advisor (RIA) in Northern Virginia. Chris is a Certified Financial Planner Practitioner (CFP®) and a Retirement Income Certified Professional (RICP®). He earned a Bachelor of Science in Finance from Bentley University and a Master of Business Administration from Boston University.

Zack Swad, CFP®, CWS®

About Zack Swad, CFP®, CWS®, BFA™, AWMA®, AAMS®

Swad Wealth Management specializes in retirement planning for people age 50+. On the surface level, I help people with their financial planning and investment management needs.

But, in a way, retirement planning is kind of dumb.. At the least the way that most advisors do it right now. The idea of waiting until some arbitrary age to pursue your true passions and enjoy life while stopping all meaningful work all at the same time doesn’t really make sense.

That’s why I’m different. I guide people through a process to help them get crystal clear on their vision of their most ideal life. We determine what might get in the way and find solutions to those things. Then, and only then, do I create a financial plan that is specific to them and has those hopes, dreams, and goals as the foundation of their plan. I want a plan that will help impact their lives for the better today while still preparing for tomorrow.

People usually come to me because they feel burnt out at their jobs or business or because they are getting near retirement and are anxious about it, both for financial reasons and personal reasons such as social connections. They’re typically very successful and have grown their wealth and made a lot of good financial decisions. However, they are concerned about making a big change because of the money and because a big change can be quite daunting. At the same time, because their lives are so busy and hectic, they don’t have the bandwidth or energy to figure it all out on their own.

I started Swad Wealth Management because I want people to feel financially confident so they can live their most ideal lives, their “dream retirement” so to speak, sooner rather than later.

I always encourage people to check out my eBook, “15 Retirement Planning Tips for People Age 50+,” which can be downloaded for free on my website: www.swadwealth.com.

I started this company after being with a Fortune 500 brokerage firm for the past almost 11 years. Before I left, I managed a practice of around $800 million dollars of assets across about 300 client households.

On a personal note, I’ve been in Petaluma for the past 9 years and am getting married in July to my beautiful fiancé, Elise Moseley! In my free time, I enjoy playing guitar, singing, piano, traveling, and going to the theatre.

Ginger Ames, CFP®, Enrolled Agent

About Ginger Ames, CFP®, Enrolled Agent, CDAA™

We all hear whispers within us. They might guide us to a new career, towards a creative peak, or away from something at odds with our values.

What we do with them is the bigger question. Ginger Ames founded Whisper Financial to help fellow creatives listen to their whispers and use the power of financial planning to express their creativity without financial limitations.

Ginger’s professional life has delved into the artistic and business worlds, working as a glassblower and property manager. As she listened to (and ignored) her whispers, she developed a keen understanding of how a financial plan can support and enable one to create more deeply and truly.

Jessy Gilger, CFP®

About Jessy Gilger, CFP®

Jessy has worked in the Financial Planning world since 2013 and brings extensive experience to his clients. He served for 3 years on the Board of Directors for the Financial Planning Association (FPA).

Working for large names in the financial world to boutique firms has made him realize his passion for helping young families like his to be able to feel the freedom in their finances.

He works to deepen personal relationships with clients, ultimately connecting their life to their finances. He believes in helping people pursue what matters most to them, and enjoys being the behind-the-scenes nerd to get them there. From budgeting to taxes to goals, Jessy doesn’t skip a beat in looking at the whole picture.

Francisco Ayala, CFP®, CFA

About Francisco Ayala, CFP®, CFA, MBA

Francisco became a financial life planner to help his clients live authentically with financial freedom. Like many, Francisco found society’s version of well-being uninspiring. He found endless consumerism draining and lacking true happiness. It wasn’t until a long period of self-reflection and discovering his personal values that he started to understand what it meant to him to live with purpose. With this newfound perspective, he began aligning his money with his true interests and began living intentionally. He is motivated to help others do the same.

His career in the financial services industry spans more than 20 years and includes personal finance, investments and lending. Francisco has a master’s in business administration from the Thunderbird School of Global Management at Arizona State University. He has earned the CFA® designation, the premier certification for investment management professionals. He is also a CFP® (Certified Financial Planner™). He is a member of the CFA Society of Phoenix, National Association of Personal Financial Advisors (NAPFA), XY Planning Network and Fee-Only Network.

Outside of work, Francisco volunteers with Junior Achievement of Arizona to provide financial literacy to school-aged children. He also serves as a judge for the SIFMA Foundation’s Stock Market Game essay competition. Francisco enjoys traveling and staying active outdoors. He’s an avid hiker and likes to bike, run and swim. He looks forward to his daily mindfulness-meditation practice. Francisco lives in Phoenix with his family.

Brian Rood, CFP®, CCFC

About Brian Rood, CFP®, CCFC

I am the founder of Artisan Financial Planning and a fee-only financial planner working virtually across the country with professional musicians to achieve their financial goals.

Brian Rood is a CERTIFIED FINANCIAL PLANNER™ professional and a CCFC practitioner, a member of the XY Planning Network, National Association of Personal Financial Advisors (NAPFA), and the Financial Planning Association.

I hold a Bachelor of Music Degree from the University of Michigan and completed the CFP® Certification Professional Education Program from the College for Financial Planning.

My family and I live in Overland Park, KS where I was a member of the Kansas City Symphony for 27 years. Equally at home serving others off-stage, I chaired each Musicians’ negotiation committee from 1997-2020 and also served as the first chair of the KCS 403(b) Retirement Committee. I was a long-time member of the KCS Board of Trustees and Finance Committee as well as co-chair of the 1998 Strategic Plan Task Force, which created collaborative and cooperative governance structures that remain today and are unique within the orchestra industry.

In 2015 I was honored to receive the title of president emeritus from the International Conference of Symphony and Opera Musicians. I spent 17 years on the ICSOM Media Committee, the last three as its chair and 17 years as an AFM Symphony-Opera Orchestra Strike Fund trustee.

I continue to serve as a trustee of the American Federation of Musicians and Employers’ Pension Fund and am presently a co-chair of the Investment Committee.

In my spare time I enjoy sailing and spending time with my family.