Tim Woodward, CFP®, MBA

About Tim Woodward, CFP®, MBA

As both a Christian family and a blended family, we understand what it’s like to have been broken and then redeemed. That’s why we are on a mission to help restore and encourage the family unit through wealth planning. We also know that in a blended family, even when things are good, they are more complex. So, at Blend Wealth we aim to help organize and simplify your wealth building journey.

You deserve to feel confident in your future so that you can spend more time doing things that fulfill you. That’s why we partner with you to advise and manage your finances, so you can focus more on your family. We help guide you through accumulating wealth, protecting your wealthTi and ultimately transferring your wealth; all for HIS glory. From implementing charitable giving, to saving for your child’s education, to planning for vacations – we’re here to help blend it all together so you can achieve true wealth.

At Blend Wealth, we define true wealth as having deep, meaningful, relationships combined with the financial freedom to pour into those relationships. We take a collaborative approach to our process. We crunch the numbers, educate you and make recommendations for you and your family to consider. No jargon. No pressure. Just a straightforward approach that prioritizes communication and helps you get from where you are, to where you want to be, both relationally and financially.

Outside of work you will find me outdoors, doing CrossFit, serving at church and most importantly, spending quality time and staying active with my wife, Alexis, and our boys, Conner and Christian.

Read Tim’s blog here: https://www.blendwealth.com/blog

Derek Finley, CFP®

About Derek Finley, CFP®

As a second generation financial advisor with over a decade of wealth management experience, I’ve helped clients retire, build businesses, survive financial panics and make countless decisions that impacted not just my clients, but their families for generations.

My career began with the housing and financial collapse in 2008. I’ve seen the market drop over 50%, then rebound, then seesaw back and forth. I have been there for the survivors when a client passes away, and have seen the joy from clients who hear that their retirement dream is now a reality.

My clients have been people at different stages of life and in different careers: young families, widows, CEOs, physicians, engineers, small business owners, retirees, and more. I’ve had difficult conversations with those that needed to hear the unvarnished truth, and have encouraged others to pursue their dreams, no matter how extreme.

I am a CERTIFIED FINANCIAL PLANNER™ professional, and graduated from Texas Tech University with a degree in Personal Financial Planning.

What am I not?

I am not perfect. I have made financial mistakes, and understand the weight that comes from having to own up to them. I also understand they can be overcome with courage and the relentless pursuit of a better life.

I am not an investment soothsayer. I cannot tell you what will happen in the market tomorrow, or next week, or this year. What I can do is help you clarify your vision of the future, and provide paths and processes to making that future a reality. There will be days where you have doubts, and I will be there to provide balance and insight.

More than anything, I understand God’s purpose in giving us families and the church, and that each of us have a role to play in building up the saints. My goal, and the goal of this firm, is to help you make financial and life decisions that align with your mission, and support you in growing and strengthening your family, church and community.

Read Derek’s blog here: https://opendoorfa.com/news-articles/

Phil Patten, CFP®, RICP

About Phil Patten, CFP®, RICP

My financial career started straight out of college where I worked with Northwestern Mutual for 6 years. However, things started to change for me in the summer of 2017 as I studied the Parable of the Talents (Matthew 25:14-30) before work at Starbucks. As I studied the scripture, I realized my foundation for managing finances was built on sand.

Let me tell you more about my foundation. In high school, I was driving in the car with my dad listening to Dave Ramsey discuss Roth IRAs. This made me interested in accruing wealth because of the amount of money I could have later on in life (not a bad thing right?!). This mindset stayed with me until the summer of 2017, when I realized it was a bad thing…for me.

Has someone ever taught you something NEW about a Scripture you’ve known all your life?? Well that’s what happened for me in the summer of 2017. My teacher was the Holy Spirit and the Scripture was Matthew 25:14-30. I am sure you are familiar with the Scripture but Jesus is teaching about the Kingdom through a parable. The story is about a wealthy man who gives three servants three amounts of money to manage. Two of them double what they received and the third buried his in the ground. I could write a message here but let me boil it down to the main idea the Holy Spirit taught me:

There is a difference between being an owner of your finances and being a manager.

From this point, God took me on a (difficult but necessary) journey to renew my mind around finances (both personally and professionally). And ultimately He led me to build Pursuit Financial.

Demel Gonzalez, CFP®, CKA

About Demel Gonzalez, CFP®, CKA

As President, Mr. Gonzalez leads his team in a vision to build and cultivate deeper client relationships while providing exceptional service and performance to the clientele of Heartwood Financial Services. Utilizing his natural skill to assist and educate in a manner of respect and friendship, Mr. Gonzalez has set a new benchmark for the way that financial advisors interact with their clients. From its inception, and forward into the future of Heartwood, Mr. Gonzalez plays a vital role in the growth and development of his company.

A graduate of the University of Central Florida (UCF) in Business Administration, his cumulative 14 years spent at Fidelity Investments started with an internship during his final year of studies. Mr. Gonzalez was then retained by Fidelity upon graduation and proceeded to work his way through the ranks, quickly becoming a Vice President & Senior Account Executive, where he was directly responsible for overseeing assets valued at one billion dollars. Mr. Gonzalez advised his clients on investments, retirement planning, risk-management as well as trust and estate planning. His exemplary work ethic and dedication to his clients allowed him to have received multiple awards of excellence including three President’s Circle awards.

Arriving in the United States from Cuba at the age of four, Mr. Gonzalez attributes much of his success to his father. The hard work and strong values exemplified by his father after leaving the oppression in his homeland are the same drive and values Mr. Gonzalez uses today to work for his clients.

Mr. Gonzalez is most proud of the family that surrounds him. Alongside his wife of thirteen years, Christa, and children Andrew and Sam, he is a faithful member of Lakeside Fellowship United Methodist Church in Sanford and volunteers his time there as the Finance Chair. He also coordinates and facilitates the teaching of Financial Peace University; a Dave Ramsey course teaching Biblically based financial principles. As a father with a son on the Autism spectrum, Mr. Gonzalez has a big heart for children with special needs, volunteering with the Special Olympics whenever he can. He also enjoys mountain biking, playing tennis, Crossfit and watching Miami Dolphins football.

Mr. Gonzalez is a CERTIFIED FINANCIAL PLANNER™ professional. The Certified Financial Planner Board of Standards Inc. owns the certification marks CFP® and CERTIFIED FINANCIAL PLANNER™ in the U.S., which it awards to individuals who successfully complete the CFP Board’s initial and ongoing certification requirements.

Zach Ashburn, CFP®, EA

About Zach Ashburn, CFP®, EA, AFC®

I specialize in working with the self-employed and entrepreneurs. My clients are business owners, side-hustlers, and those who are consulting in their retirement years. My unique blend of financial counseling, tax planning, and financial planning is designed to help you navigate these exciting transitions as you pursue your goals of higher income, increased flexibility, and showing your values to your peers and the next generation. Moving beyond only asset management, clients may be provided goal setting, career planning, and family vision exercise as they explore the next stages of the financial and life plans.

Kevin Arruda, CFP®, CFA

About Kevin Arruda, CFP®, CFA, CKA

As you journey through life, financial decisions become more complex, and hard to navigate alone. We partner with you to create a financial plan and investment strategy that gives you clarity, confidence, and financial peace.

Kyle Eaton, CFP®, CDFA®

About Kyle Eaton, CFP®, CDFA®


I attended Oklahoma State University, where I played for the OSU Cowboys football team. Most of my time was spent on the practice field—Hedge field—preparing for fall Saturdays. Although most people only saw what happened on Saturday, it was on Hedge field that the truly important occurred. I learned the importance of setting and achieving my personal goals, working through adversity, and being part of something bigger than myself. Learning these disciplines was as valuable as any college degree that I earned.

While at Oklahoma State, I earned my Masters in Family Financial Planning. You might wonder, “How does this make me different from your run-of-the-mill financial advisor or planner?” The program that I completed was in the college that studied the science of the human environment, not the business college. It included studying family systems and counseling, both elements that taught me how to look beyond the portfolio to the person.


I live in Denton with my wife Rachel and four children—Kyrie, Adelynn, Elias, and Titus. I believe that all skills and talents I have are God-given, to be used for His glory. For this reason, I strive for excellence. I want my work to reflect my beliefs. I also believe that all people are created in the image of God. Therefore, everyone has inherit value and worth no matter their lot in life. They deserve to be treated that way.

Finally, I believe that of whom much is given, much is expected. It is what drove me to become a two-time Verizon Academic All-American and National Football Foundation National Scholar-Athlete in college. It is what continues to drive me each day of my life. This is my personal why. It is why I get out of bed each morning. And it is for these reasons that I founded Hedgefield. It is why I want Hedgefield to be an agent of change in the lives of women and the community as a whole. One of my deepest desires is to encourage others to figure out their own why. And not only discover their own why, but also use their resources to pursue it wholeheartedly.

Terry O’Grady, CFP®, CKA®

About Terry O’Grady, CFP®, CKA®

I’m Terence O’Grady. But most folks call me Terry.

I grew up in St. Petersburg, FL, the oldest of three kids in what I’ve concluded was a relatively typical middle-class American family. My parents joined a tennis club so we could all use the pool. Once we found the tennis courts though, we never dipped a toe.

I never imagined that I’d be in financial services, much less a CFP® professional. What kid dreams of being a financial planner? I wanted to be like Jim Reed, the cool cop on Adam-12.

In need of a gig, I took a call center job with T. Rowe Price. Despite how much fun those Discover Card phone reps seem to be having with their doppelgänger, fielding phone calls all day was not my lifelong dream.

Now I’m a Registered Investment Adviser. Technically I’m an Investment Adviser Representative of a Registered Investment Adviser (RIA). In this case, it’s one and the same. I’m the firm’s owner, the RIA, O’Grady Financial LLC, and the Investment Adviser Representative.

There’s no longer a manager telling what to do, what to sell, and who I should sell it to. No products to push or quotas to make. As a fiduciary, I’m legally bound to do what is in the best interest of my clients.

A chance encounter at an industry conference in Boston one summer opened my eyes to a new outlook on handling finances. New to me anyway.

I’m Christian and have led Dave Ramsey’s Financial Peace University at my church a few times. But it wasn’t until I met a group of fellow advisors, part of Kingdom Advisors®, that it hit me. It’s all God’s anyway. We’re just trying to be the best managers of the assets He’s entrusted to us while we’re here.

Like most advisors, when it came to investments, I focused on Modern Portfolio Theory, asset allocation, and aligning risk tolerance with appropriate portfolios. I never gave a second thought to what the underlying companies did, promoted, or practiced as long as their returns were comparable to accepted standards.

But maybe what we’re invested in is as much or an even more critical part of the process. That’s what Biblically Responsible Investing (BRI) is all about. Do the companies you’re investing in, either directly or through mutual funds, align with your values?

I can filter out the companies that participate in the industries that don’t honor God and screen in those that do. We can match a portfolio to your values, beliefs, and convictions. A portfolio that honors and worships God.

I’m not a theologian or Bible scholar. Never been to seminary. But as a CFP® professional, I’ve been trained in the techniques our culture uses to handle money. I’m digging deeper into the principles God wants us to use to manage his money. Techniques may change. Principles remain. If you’d like a seat on this journey, I’d be honored to be your guide.

Chelsea Rude, CFP®, MPAS®

About Chelsea Rude, CFP®, MPAS®, APMA®, EA

Education & Designations
I have a bit of a healthy obsession with learning. I grew up in Richland County and attended High School in Noble. I am a proud graduate of Olney Central College, where I now get the pleasure of serving on the Foundation Board. I received my B.S. in Finance from Eastern Illinois University and my Masters in Personal Financial Planning from CFFP. Along the way, I’ve earned a few other designations. I am a CERTIFIED FINANCIAL PLANNER™ Professional as well as an Enrolled Agent. I am working towards earning the Chartered Financial Analyst (CFA®) designation, and I am currently a level II candidate. Outside of my work as an advisor, I teach courses in business and finance at Vincennes University.

Work History
While in college I worked for a couple of banks, but my first position with true financial planning experience was with a firm in Urbana, IL in 2010. I consider myself blessed to have avoided the insurance sales or door knocking gigs so many “advisors” start out with. At Franklin Wealth Advisors, I was able to learn from an expert with several decades of experience and an undeniable passion for the work. At the end of 2014, I left FWA to move back home to Richland County and join TrustBank.
From the end of 2014 to Spring 2021, I worked for TrustBank. While there, I provided financial planning services, managed the investment assets for the Trust department, and lead the IL Wealth Management team. I worked with families in all stages of life to develop and implement plans to achieve their goals. At the end of 2020, I decided it was time to move on and begin plans for a new journey – starting my own firm. My goal for Rude Wealth Advisory is to narrow my focus to a smaller group of clients, allowing me to provide a superior level of personalized service.

Personal / Family
My husband, Bill, and I have been together since 2010 and married since 2013. We are both originally from Richland County, so the decision to move “home” in 2014 was mutual. We have two kids, Olivia & Henry, and are grateful to have both sets of grandparents along with siblings, cousins, aunts, uncles, etc. living close by. As a family, we love being active outside and traveling to new places.

My “Why”
Our work plays a critical role in our identities, whether we realize it or not. It brings to light our strengths and weaknesses and provides affirmation of our life’s purpose. We all have unlimited potential to positively impact others, and I consider myself blessed to have found the connection between providing value to others and meaning to myself in such a rewarding field. I’ve always had a passion for numbers and business. When inside the wrapper of helping families reach their goals, this work is even more fulfilling.

Mike Babcock, CFP®, RLP®

About Mike Babcock, CFP®, RLP®

Values and Mission:
Goodness: Let’s do what’s right and become more virtuous.
Service: Let’s love and help each other.
Knowledge: Let’s learn all we can and be wise.
Innovation: Let’s make some progress.
Fun: Let’s have a good time along the way!

Driven by a desire to enjoy and grow the good in our lives, our mission is to partner with and purposefully guide service-oriented families toward freedom from financial stress and worry so they and the people they love, lead, and serve can live happier lives.

What We Do:
We provide financial life planning (including retirement planning and investment management) for professionals in telecom, healthcare, and tech. In addition to helping you live the life you were put here to live, we act as a thinking partner and accountability partner to get through major life transitions. We can help with balancing current lifestyle with saving for the future and making decisions with every aspect of your financial life plan, including your retirement plans, executive compensation, restricted stock, ESPP, deferred compensation, stock options, etc. to help you pay less in taxes, financially free and be well off in all areas of your life.

Serving locally in Austin, and virtually throughout Texas and beyond.

Experience and Training:
I’ve been helping families with their finances since 2006. I’m a Certified Financial Planner™ professional (since 2013), a Registered Life Planner® since 2021), have a Master of Science degree in Personal Financial Planning from The College for Financial Planning (2010), and specialized training in financial life planning and the First Step Cash Management System™ from Money Quotient.

I’ve helped several physicians, nurses, executives, and managers over the years. Early in my career I worked as a paraplanner for a wealth management firm that worked exclusively with doctors. I have also worked with executives and managers at AT&T, Texas Instruments, Palo Alto Networks, Raytheon, and Microsoft.